Bethany Baptist Church 145th Anniversary
Bethany Baptist Church has been a Newark institution for 145 years, from its humble beginnings in 1887 when it was located at Commerce Street, to present day, where its iconic steeple is a landmark of Newark’s central ward.
To celebrate the Church’s landmark homecoming celebration, which came on the heels of the installation of its thirteenth pastor, the church had a month long series of events, culminating in a Banquet for the congregation.
I was tasked in creating marketing materials informing the congregation and community at large of Bethany’s celebration. This included tickets for the banquet, three large outdoor banners, a standing banner inside the church, and a flyer listing the church sponsored events.
Because I was in control of such a wide cross section of the marketing material, I was able to dictate a look and feel that permeated through all aspects of the design. I wanted to pay tribute to the architecture of the Bethany Church structure.
The crown jewel of the project, if you will, was the design and layout of a 116 page ad Journal/commemorative book with over 150 ads included. While a majority of the ads were designed previously, I had to design many of them, update incorrect info on others, or redo the whole ad in yet other cases.